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Radio Mirchi 98.3 FM
"Mirchi sunnewale always khush"
| Business Information | |
| Business Category: | Radio |
| Business Type: | Service Provider |
| Registration Type: | Partnership |
| Rating: |  |
| Business Verification: |  |
| Business Details | |
| Radio Mirchi 98.3 FM - Company Details | |
| Radio Mirchi’s holding company Entertainment Network (India) Limited (ENIL) was incorporated in 1999. After successfully bidding for licenses in the Phase I auction in 2000, ENIL launched its first station in Indore on October 4, 2001. In the space of 24 months, Radio Mirchi made its presence felt in seven cities; along the way it also became the only private FM brand in all the four metros. Radio Mirchi was also the first off the mark to launch a station from the lot of cities included in Phase II. In quick succession it launched Bangalore, Hyderabad and Jaipur in early 2006 and completed the final rollout of the remaining 22 stations recently. Resources were poured into shipping the highest quality studio and transmission equipment. The latest in transmitters, mixers and coders were sourced from globally renowned suppliers based in the United States and Canada. No cost was spared in ensuring that Radio Mirchi set the standards for quality of broadcast and coverage in each of its local markets. | |
| Radio Mirchi 98.3 FM - Products & Services | |
| Since launching its first station in Indore in 2001, Radio Mirchi has gone from strength to strength.Today, it is one of the largest private FM radio networks in India with licences in 32 cities. As on date all 32 stations are on air. | |
| Radio Mirchi 98.3 FM - Clients & References | |
| Radio Mirchi is also a favourite with advertisers. It has received due recognition from several quarters. It won four of the six RAPA awards received by radio broadcasters from the Radio and Television Advertising Practitioners’ Association of India in 2004; and seven out of eight in 2005. Radio Mirchi is also the only media brand to have won a Gold for Best Activity Generating Brand Loyalty and a bronze for Best Activity Generating Brand Awareness and Trial at the 2004 Promotion Marketing Awards of Asia. In 2007 Radio Mirchi won four RAPA Awards. It also won two Golds at the Ad Club Kolkata and a Gold at the Ad Club Bangalore Awards function. In 2006 Radio Mirchi was conferred the status of Superbrands in India. | |
| General Information | |
| Address: | Radio Mirchi ENIL, |
| Shantiniketan Building, | |
| 8 Camac Street 13th floor, | |
| Kolkata-700017. | |
| City | Kolkata |
| Pin Code | 700017 |
| Land Mark | |
| Contact Information | |
| Contact Person: | Mr. Anirban Sengupta |
| Phone 1: | +91 33 2282 1717, |
| Phone 2: | +91 33 4409 8300 |
| Fax: | |
| Mobile: | |
| Email: | anirban.sengupta@timesgroup.com |
| Website: | www.radiomirchi.com |
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